As a website owner, you may be working hard to fetch more and more customers. You may be spending many resources towards spreading awareness, marketing your business, and getting the people to walk up to your door.
The big question that may be in your mind is how to have them come back to you. We did some research and have compiled a list of some of the best ways to have your customers return to you repeatedly.
Let us get started and address them one by one.
Be in touch with them
First, once the first sale is made, you need to allocate adequate resources to continue maintaining a relationship with your customers instead of fixing your focus on the next transaction. For this, you need to be in touch with your customers. Some of the opportunities you can use include sending clients a special incentive, being active on social media, email newsletters, and regular communication.
Please know that there is a fine line between becoming a nuisance for your customers and keeping in touch. The communication should have a purpose and must be meaningful,’ advises Jessica, a digital marketing expert with EmbraceGardening.
Offer a habit-forming product.
Having an addictive product does not necessarily imply that you have to produce a product that people physically crave or something which makes them emotionally dependent, such as Twitter or Instagram.
‘You can offer something fun and addictive, which they cannot do without. Suppose you are an online service provider. You can make your interface user-friendly, fun, and easy to use, or even have a quirky packaging of all your products.
The idea is to inspire joy in your customers to the extent that they keep coming back over and over again, only for the love of your service or product,’ states Ruby, a marketing head for an online platform that offers reviews, such as the best composting toilets.
Be careful with your reputation.
Customers prefer shopping from a business with a good reputation.
Suppose you offer goatee trimmers to the customers, but you only provide low-quality trimmers. Then, why would the customers be interested in shopping from you? Thus, as a business, you need to take conscious steps to maintain your reputation.
In all honesty, it may not be easy for you to do the same as word of mouth spreads much faster than wildfire in today’s times. Thus companies need to take measures to up their game. In this manner, you can control how people look at you and your business.
A recently conducted survey found that ninety-three percent of people have accepted that a company’s reputation is significant to them. It still confuses us why this number is not 100% yet.
Reward them for coming back
The best way to get repeat customers is by rewarding them for coming back to you. How can you do that?
Hannah, a marketing manager with TBF, a platform that provides online reviews, such as the best fishing line for trout, has offered the perfect suggestion for this.
She says, ‘To have more and more customers doing a repeat shopping from your platform, you need to provide them with a discount coupon that they can use for their next transaction. You can offer reasonable discounts and freebies too. For customers, even small things can feel special.’
People love and appreciate the businesses that appreciate them back. The best way to show your appreciation for a customer is by making your customers feel special when they shop from you. You can even give away extra or send them discount codes on special occasions. Gestures are small, but it is your appreciation for them that matters.
Implement anticipatory service
An anticipatory service is a proactive approach to customer service. Do not wait for problems to occur. A company, which implements anticipatory service holds power to eliminate the problems much before they occur.
Be prompt in your response to the customers.
Customers hate waiting. In today’s world, the interns have a super-high and fast speed. Cell phones and microwaves are prime evidence of this. When a customer has to wait for days to have their questions answered, you will likely lose business.
Thus, as a business, it is your prime responsibility to answer customer queries instantly. If you cannot find time to respond immediately, you can outsource the task to someone who will do it on your behalf, but solving your customer’s queries should always be your priority.
Search what brings them back
If you wish to have your customers come back to your location or website repeatedly, you need to know where your customers are based. This may be different for different industries or businesses. Thus, you need to reach out to them and get feedback.
Ask them what they love about your business and what can be improved. Further, do more of what they need and less of what they do not. It will help you accentuate the customer experience, and they will appreciate the fact that you give importance to their views.
Assume that they won’t remember you
Of course, the customer hired your services or availed your products once, but there is no guarantee that they will remember to do the same in the future. It is a tight market, and you are competing for their attention from among million other providers. The distractions are everywhere, and you need to figure out how you can bring them back.
So, if you offer services to some companies and have not heard from them in a long time, you should reach out to them and tell them how you would love doing repeat business.
Prove to them that they matter
Your association with them should be as personal as possible. It always helps to let your customers feel like they matter.
So, if you are serving them for the first time, you can send an informal thank you note. These notes are effective, and customers feel impressed by your kind and humble gesture.
