Did you know Twitter is one of the leading social media platforms for business marketing? Are you planning to use Twitter marketing as a part of your digital marketing strategy? Are you using an automatic tweet scheduler to simplify the processes? Do you know how twitter marketing is helping businesses? This blog will help you to discover the how and why of Twitter marketing.
Being just a conversational social tool to an essential social media marketing tool, Twitter has come a long way. The idea of leveraging the full potential of this channel to meet your marketing goals seems interesting, right? But a successful Twitter marketing needs a well-organized and well-thought strategy.
According to a global survey conducted by Statista, around 53{e68b7490c33b031e176c2bf33b49addad56d24bced82f0be9f22b910d6b7f66c} of the marketers worldwide confirm that they use Twitter for marketing.
However, managing and executing a Twitter marketing plan is a challenging task to stay ahead in a competitive ecosystem. But you can achieve your marketing goals using Twitter if you have a winning strategy for Twitter.
Why Use Twitter As A Social Media Marketing (SMM) Tool?
Twitter has more than 145 million active users today that can be your potential audience. Also, twitter marketing has several benefits-
- Make Positive Interactions With Your Audience – Twitter allows you to spur private conversations through direct messages with your audience. Hence, your followers can easily reach you. It ensures genuine connections through interactions that are worthwhile, personalized, and authentic.
- Showcases Your Brand Voice – You can build your brand voice and public personality easily on Twitter. You can showcase how unique your business is by sharing authentic, valuable, and consistent tweets. So, with appealing and impactful content, you can deliver your brand message to your audience.
- Twitter Marketing is Cost-effective – Advertising your brand, products, or services through Twitter is not only an effective process but also involves a low cost. It means you can set your budget and still achieve your marketing goals. Isn’t it amazing to get a greater ROI?
- Hashtags Increase Engagement – Engaging your audience isn’t as easy as you may think. So, you require perfect tweets with hashtags to connect with people. The more relevant and trending hashtags you use, the more people will find you, and hence, more will be the engagement. Moreover, you can create a hashtag for your brand as well!
- Expand Your Brand Reach – Did you know your audience can retweet your posts on Twitter? It means that your brand voice can reach millions of people as your tweets can spread like wildfire. So, make sure your every tweet propel your audience to retweet it and hence improve reach and conversions.
So, these are the top five reasons that will compel you to try Twitter marketing and drive business growth. But to catch all these achievements, you need a tactical strategy.
Create an Attractive Plan For Twitter Marketing
The platform is becoming competitive day by day for businesses to market their brand. So, you must adopt a savvy and strategic approach to stand out among your competition. Here’s how you can create a foolproof plan for Twitter marketing
- Set SMART goals for Twitter Marketing – Ask yourself why you are using Twitter marketing and set goals accordingly. Make sure your goals are- Specific, Measureable, Analytical, Realistic, and Time-specific.
- Find Your Audience – The next thing you need to do is identify your audience. You should mark who your target audience is, what are their personality traits, their preferences, their values, and their active time. Hence, it will help you to create an audience persona.
- Create Twitter Business Account – Now is the time to create your business account on Twitter by simply signing up. If you already have an existing account, optimize it. Add relevant links, your business bio, and profile picture as well as a header photo.
- Plan Your Brand Voice & Tone – After creating a business account, now decide how you will deliver your message to your audience. For doing so, define your brand’s personality. Also, set your business voice and tone that will leave a positive and deep impact on your readers.
- Create Likable & Dynamic Tweets – The next thing you need to do is start creating perfect tweets. Make sure your tweets have visuals, hashtags, and appealing captions. Also, you must create relevant and valuable content based on your industry and audience’s preferences.
- Maintain Consistency While You Tweet – Once you start creating posts for Twitter, you need to focus on consistency. Your tweets should reach your audience at peak hours (when most of them are active). For this, you can get the best Twitter scheduler to schedule your tweets in advance. It will not only save your time but also let you reach your audience at the right time, maintaining consistency.
- Engage with Your Followers – Twitter allows you to communicate with your followers directly. Its two-way communication feature will help you find new ways to reach potential customers. You’ll be able to foster stronger business relationships and boost the lead conversion rate.
- Check Your Performance – Your strategy is not complete without timely evaluation. So, you must check the performance of your Twitter marketing plan with standard metrics. You can use the best social media marketing tools that will help you access data-driven reports to see your growth on Twitter.
Twitter is one of the best social media channels that uncover huge opportunities for your business. So, it’s high time to leverage the platform and meet your social media marketing goals. However, creating and executing a winning marketing strategy for Twitter is not easy. So, choose tools that will automate the processes and access the best way to schedule tweets.
