Today at Animation Sharks, we’re going to talk about video marketing for businesses. Surely many of you have already heard of this technique that is booming on almost all platforms. In fact, several studies tell us that around 85{e68b7490c33b031e176c2bf33b49addad56d24bced82f0be9f22b910d6b7f66c} of brands are already using them, what does this mean? That it is more than likely, if you have a business in a certain sector, that some of your competitors are already using it within their communication and advertising strategies.
What is video marketing for companies?
It consists of a digital marketing technique that is based on the use of audiovisual resources to generate content and disseminate it in any digital medium to achieve different objectives, that is, add videos to your marketing strategy. There are many formats that we can take into account, such as social video, a video that we make with the intention of posting it on social networks.
These types of videos are very effective. Without going any further, the data shows that tweets with videos have three times more responses and reproductions than those without them. To verify its effectiveness, it is enough to put yourself in the shoes of the user, how would watching a video about a product influence your purchase decision? Surely in a more positive way than about a product you don’t have. But if you are still not very convinced, several studies have determined that around 60{e68b7490c33b031e176c2bf33b49addad56d24bced82f0be9f22b910d6b7f66c} of users who watch a video tend to purchase one of the associated products or services.
What is clear is that today potential customers are increasingly familiar with social networks, and consumer applications such as YouTube, an average of 40 minutes a day from their mobile. It has never been so easy to get a video to users, because they are increasingly open to consuming videos on their mobile screen, to such an extent that more than 50{e68b7490c33b031e176c2bf33b49addad56d24bced82f0be9f22b910d6b7f66c} of video reproductions come from mobile phones.
Is video marketing still effective for companies?
Currently, not producing video content, be it brands, advertisers, agencies, etc., it means missing great opportunities. Thanks to technology we have the possibility to create, edit, distribute and share audiovisual content in a much easier way. Users look for authenticity, value and proximity in the fastest possible way. Therefore, most of the time, video marketing has much more to do with nurturing a relationship than with launching a message.
Many users still think that business video marketing is an expensive strategy. Nothing is further from reality. You don’t really need a professional team to record, you can even do it with your mobile, and you don’t need a big editing team either, as there are thousands of applications to do it. On our blog, we have written many articles with recommendations to facilitate this task. You can learn here how to make animated videos for your company.
The strategy that can have the most conversion with potential clients is face-to-face, but this is crazy, right? It is not very viable. That is why video marketing for companies came, a video will always convert more than any sales letter because with a video you can transmit much more.
From the top video animation services provider, we want to invite you not to be left behind because this really is the future. We are ready to help you. You can contact us by clicking here.
Now we are going to tell you a little about the main and ideal platforms to upload these types of videos.
YouTube, ideal for video marketing for companies
Since its inception, it has become the world’s leading video platform. Millions of hours of video are viewed on this platform every day. The generation YouTube is targeting is around 18 and 34, although there is a bit of everything. The most popular video format is videos that are around 10 minutes long.
Facebook is one of the social networks in which video is gaining more and more importance, in fact, one hundred million hours of video are consumed every day on this platform!
In addition, one of the advantages it has is self-reproduction. What does this mean and how can it benefit? Well, basically because their videos are played automatically, one after the other, which makes it reach a larger audience. It is ideal for business video marketing. Its audience is wider than in other social networks, ranging from 18 years to 49 years, which represents a large part of the workforce. The format that works best is those videos that last between 20 and 45 seconds.
The favourite network of photography has also dared with video. Currently, this platform has more than one billion active users, most of them are women under 35 years of age. The format used is characterized by its brevity since the videos could initially last 15 seconds, but today, their duration has been extended much more thanks to Instagram TV.
This social network has introduced very effective news for video marketing for companies throughout its life. It is used a lot on mobile devices and can be very useful for using different formats and durations ranging from just one second to 140 seconds. Thanks to the ease of its use mechanism, your video can achieve many retweets in a few minutes and thus reach more people.
TikTok
This tool sweeps through the so-called generation Z. It is based on short videos of about 15 seconds, as the disappeared Vine did before. It is becoming an essential platform for those companies that want to reach this younger audience. Its consumption oscillates on a daily average of about 55 minutes a day and 9 out of 10 users use this app more than once a day. One of its main advantages is that it does not show the date of publication of the videos, with which content published months ago can go viral at any time.
Tips for video marketing for companies to succeed in social networks
- Look for videos that generate interaction: in general, we must look for content that users want to share, we have to make it easy for them and generate content in which users feel reflected, see that it is useful information for them or call them to action.
- Create emotional content. Video is one of the best formats to generate emotional content.
- Adapt your videos to the algorithms of each social network. Let’s think about the different ways that social networks behave. For example, on Twitter, the contents that prevail are those of the last minute, on Facebook, however, they prevail longer and lead to more people interacting with the video.
- Include SEO in your strategy. Especially if our video campaigns include YouTube, it is essential to have good key words strategy to increase the number of views.
- Video marketing for businesses should be short. While it is true that each social network has its duration, it is true that short content is usually more successful.
- Use storytelling to communicate more effectively. If we want to win over our users and make them remember our brand, let’s tell them a great story! Let’s be creative and make content that reaches their hearts.
- Make the customer the protagonist. If we want to capture the attention of users, we must make them the center of our story. The content must be specifically directed to him, that he feels part of that content and of course that it is of interest to him.
- If we want users to see the videos we have to get them hooked from the first moment. The first 30 seconds are essential.
Video Marketing Trends For Companies
It’s clear that the video has revolutionized the way users consume content. This has happened because with a video it is possible to reach them in a more direct, dynamic and simple way. In this section we are going to talk about the current trends in video marketing for companies:
Instagram TV
More and more companies have begun to think about mobile, this means that we are increasingly faced with more and more vertical videos. Instagram inaugurated IGTV, where high-quality videos can be posted so that users of this platform can consume it.
Live Streaming
Real-time videos generate a lot of engagement with users because they feel that they are being spoken to directly. They feel that their questions, comments or doubts that they may have can be answered in real-time. It is really useful for question and answer sessions, live demos, etc. You can use Facebook, YouTube, LinkedIn and Instagram as they are social networks that already have this option active.
E-learning
This is one of the most sought after formats within video marketing for companies. They are those tutorial type videos that help users to do things for themselves. These types of videos help you to position yourself as an expert in this sector, it is good for users to learn and, in addition, it makes your brand closer to your potential client. You can post these tutorials on YouTube, for example.
Vlogging
Vlogging is one of the video marketing strategies for companies most commonly used today on YouTube. Companies post videos showing the most human part of the company. In a vlog, you can see the day-to-day of the company, meet the team and you can learn more about its values. Thanks to this trend, you can get even closer to those customers who follow your brand.
Videocast
They are those podcasts that we usually listen to more on the radio, but unlike these, the videocast is recorded on video. They can then be uploaded to podcasting platforms, posted on YouTube or Vimeo. One of the main advantages of this trend is that users can put a face to those voices they are used to listening to and, at the same time, generate closeness.
360º video
These types of videos are increasingly used in digital marketing strategies. They help the consumer to be introduced in a more immersive and real way into the world that has been created for them. This type of video is often used a lot, especially in the travel and events sectors. An example of 360º video marketing is National Geographic.
Augmented reality video
This type of video marketing for companies is designed so that the user himself can visualize part of the real world through his mobile or any technological device, with graphic information added by it. Basically virtual information is added to the existing physical information. It is very useful in furniture stores, to be able to visualize how they would look in your own living room or to try on clothes in a virtual store.
Use of User Generated Content
Using UGC is ideal for business video marketing. People tend to trust the opinion of other users more than what a brand tells us. Therefore, the content that users have generated to give their opinion about products or services are large formats to promote and spread the message of a brand. To increase proximity with users, it is ideal to share that content on social networks.
Mobile advertising
Advertising designed for mobile as a technique of video marketing for companies continues to grow. Today, video is one of the formats that is growing the most and is being consumed the most by users since from the mobile it is much easier to watch a video than, for example, to read. Video advertising has much more engagement and increases CTR.
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